Arvind Gupta once said that “biology is the most powerful technology ever created.” It is a special thing when we are operating at full capacity. However, things can start to go downhill quickly when our parts of our body stop talking to each other.
You can probably surmise that I am making an analogy here. You would be right! Just like our body works together in concert to survive, our organization needs to work together to continue to grow and improve. When parts of our organization begin to operate in silos things can get messy real quick. When our incentives are not aligned we end up going in different directions.
The two most front facing teams of an organization are sales and marketing. We are the ones that are constantly in conversation with our customers. Why is it then that we often feel in isolation? It starts with incentives.