Michelle Anderson

Michelle Anderson
Michelle is a passionate marketer who couples data with the power of words and visuals to deliver innovative content that moves both individuals and companies.

Recent Posts

Building Content That Empowers (Not Just Enables) a Diverse Sales Team

[fa icon="calendar'] 11/27/18 10:57 AM / by Michelle Anderson

If you have ever worked in a sales enablement capacity, you know that your content will either be embraced, repurposed, or ignored. Depending on which study you consult, the amount of content marketing that goes unused can be as high as 60 or 70 percent. Christine uses your slides every client meeting, Michael extracted a stat to share in an email, and Avery doesn’t understand why you wasted your time on this deck.

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