Every page and piece of content you create should be designed with a purpose. That purpose will vary, from encouraging a visitor to take action immediately to imprinting a message that will encourage them to take action later on.
Some content, like your homepage, are designed to provide a snapshot of what you offer to funnel visitors to the right information. Other pages serve only to grow the relationship with your audience and establish trust.
Landing pages have one vital purpose – to convert visitors into customers.
No matter how the completed landing page is presented it’s still made up of core elements meant to interact with the emotions and psychology of your audience, effectively driving them to click. While there’s no single correct way to design a landing page to maximize conversions, there are key elements you can include to improve the success of your campaigns.