Hassaan Bey

Hassaan Bey
Hassaan is the Creative Manager at Slope. He's worked with brands on hundreds of campaigns and projects to help tell their story.

Recent Posts

How to Design Landing Pages that Convert

[fa icon="calendar'] 5/31/18 9:38 AM / by Hassaan Bey

Every page and piece of content you create should be designed with a purpose. That purpose will vary, from encouraging a visitor to take action immediately to imprinting a message that will encourage them to take action later on.

Some content, like your homepage, are designed to provide a snapshot of what you offer to funnel visitors to the right information. Other pages serve only to grow the relationship with your audience and establish trust.

Landing pages have one vital purpose – to convert visitors into customers.

No matter how the completed landing page is presented it’s still made up of core elements meant to interact with the emotions and psychology of your audience, effectively driving them to click. While there’s no single correct way to design a landing page to maximize conversions, there are key elements you can include to improve the success of your campaigns.

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How to Incentivize Your Creative Team to Do Their Best Work

[fa icon="calendar'] 5/29/18 9:54 AM / by Hassaan Bey

Since the primary role of a creative team is to generate insights and programs that drive business growth, being fully present and motivated is critical to the success of every project. It also has a significant impact on company profitability. Rapt Media estimates that companies lose $500 billion annually due to disengaged employees. You can see why keeping your team members engaged is a must have project management skill.

Employee incentive programs that recognize effort and success have a proven history of inspiring employees to work harder and participate at a deeper level. After all, an engaged mind is an inspired mind. As a project manager, you must be proactive in offering opportunities that push your team members to excel and rewarding them when they succeed.

You do not need an elaborate plan or a big budget to recognize employees' contributions. Instead, focus on praising actions, approaches and willingness to take on new challenges. Additionally, by building these three programs into your team’s culture, you will have the necessary tools to produce an environment that promotes continual growth in creativity.

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How to Facilitate Better Feedback in the Creative Review Process

[fa icon="calendar'] 5/24/18 6:40 PM / by Hassaan Bey

Managing feedback is a crucial project management skill. While feedback is vital to virtually every aspect of a business from a marketing campaign to operational adjustments, creative feedback is particularly difficult to nail down. This mostly stems from the fact that while stakeholders have the power to approve or reject a creative endeavor, they rarely are creative professionals.

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5 Ways to Arm Your Sales Team with Content

[fa icon="calendar'] 5/24/18 10:44 AM / by Hassaan Bey

The average marketing team spends countless hours strategizing, planning, and executing the production of content for the purposes of inbound marketing. The goal, above all else, is to use top-of-funnel content to attract prospects into the funnel.

That’s where, once in the funnel, the focus shifts as 70% of brands concentrate on converting leads to customers. But sales teams continue to struggle through that final conversion process for a variety of reasons.

If your sales team isn’t ready to roll over and give up, then consider how they could start using content strategically at key points in the buyer’s journey. Here are some proven-effective types of content that will help your sales team build relationships and dramatically lift conversions.

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How to Set Deadlines that Make Sense for Creative Projects

[fa icon="calendar'] 5/22/18 10:07 AM / by Hassaan Bey

When you stop to think about it, deadlines are one of the most familiar practices in a business setting; we’ve all been dealing with them in one way or another since our first encounter with homework. By setting up a precise schedule of events and breaking up the entire project into a series of deadlines, teams can actively plan and meet their goals rather than stumble towards one large date. But just as there’s ambiguity with one deadline, so is there with many of them.

Project deadlines are incredibly helpful, but also demanding and intimidating. They don’t have to be. A large portion of project management stems from the deadline; without them it’s basically impossible to keep track of a project’s progress. Setting proper deadlines is a project management skill that’s not a simple walk in the park - that’s why it’s so important to take a step back to make sure you’re using them effectively.

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Distinguishing Between High and Low Creative Stakes

[fa icon="calendar'] 5/17/18 9:07 AM / by Hassaan Bey

With many marketing departments producing a large volume of assets, creative teams are always chasing the next deadline. The high of wrapping up another successful project can quickly give way to waves of panic at the thought of having to come up with another genius marketing plan. Between brainstorming, collaborating, negotiating and arranging logistics, it’s easy to get overwhelmed by the scale of a project, especially if you are juggling multiple ones simultaneously.

By learning how to distinguish between low and high creative intensity work, your team will be able to prioritize their allocation of time so that they are no longer drowning in the clutches of panic-induced creativity.

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How to Recharge Your Creative Energy

[fa icon="calendar'] 5/10/18 12:04 PM / by Hassaan Bey

A creative team on the brink of burnout is easy to spot: lack of enthusiasm, derivative ideas and consistently poor results. Just as there is no single cause of creative fatigue, a magic cure does not exist for refilling your creative well. However, team managers can use these seven proactive strategies to bust through mental blocks and rejuvenate drained energy.

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7 Ways to Get Better Creative Feedback

[fa icon="calendar'] 5/3/18 10:27 AM / by Hassaan Bey posted in Featured Post

Meaningful feedback is super important when trying to tighten up a creative project and exceed expectations. While great creative feedback makes your project look great, the relationship it tends to harbor makes your department look even better. Here are 7 ways to get better creative feedback on your next project.

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How to Recognize and Combat Creative Fatigue

[fa icon="calendar'] 4/26/18 2:11 PM / by Hassaan Bey posted in Featured Post

Our fast-paced, performance-driven culture demands working at full speed. When you're constantly building and representing your company's brand, modern marketing teams must keep around-the-clock hours to build their credibility as determined, committed and thorough employees. The added pressure to consistently produce genius results on tight deadlines is often the tipping point for falling into a creative funk.

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Why Your Brand Needs a Visual Style Guide

[fa icon="calendar'] 4/19/18 1:20 PM / by Hassaan Bey

Track the presence of any of your favorite brands around the web, television, and print ads and you’ll notice a consistency in how the company portrays itself visually. Those brands likely have a visual style guide in place, and it’s one of the most essential marketing documents a business has.

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Why Your Work Requests Need Examples

[fa icon="calendar'] 4/17/18 11:16 AM / by Hassaan Bey

As creative professionals, we are in the business of interpreting stakeholders’ wishes. Since we are not mind readers, it is critical that we establish a clear idea of what the stakeholder wants at the very beginning of the project. The problem is that most stakeholders don’t know what they want or what their budgets can buy. It is common to get vague work requests that sound something like, "I want a clean-looking brochure,” “I want a website that is engaging” or “I need a video that will go viral.”

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Why You Need to Document Your Distribution Workflow

[fa icon="calendar'] 3/26/18 10:46 AM / by Hassaan Bey posted in Featured Post

When you’re dealing with all of the moving parts involved with a content mill, the last thing you want to deal with is uncertainty when it’s time to publish. Of course, in a perfect world everything is where it needs to be a day or two before it’s scheduled to go out. But when you work in creative, last minute hiccups happen regardless of how perfect that perfect world might be. That’s where documenting your distribution workflow comes in.

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How to Better Communicate Bottlenecks to Stakeholders

[fa icon="calendar'] 3/13/18 1:44 PM / by Hassaan Bey

There’s nothing more frustrating than dealing with being the only one who sees a bottleneck. This is especially true when that bottleneck isn’t necessarily stopping you from hitting your goals–but only as a result of you working harder than the project warrants. While it can be difficult to communicate these types of bottlenecks to your stakeholders, especially when you’re hitting all of your KPIs, there’s still ways to get them on board with implementing a solution.

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How to Build the Best Creative Space for Your Team

[fa icon="calendar'] 3/8/18 12:38 PM / by Hassaan Bey posted in Featured Post

When creative services are at the core of your business, employees need a stimulating environment that inspires imagination and vision. Effectively managing creative output requires carefully crafting a fun, engaging work environment that fuels employee positivity, fulfillment and innovation. Managers can use these three strategies to cultivate a space for your team that nurtures creativity.

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5 Basic Tips to Help You Manage a Creative Project

[fa icon="calendar'] 3/6/18 12:27 PM / by Hassaan Bey

If you're a managing a creative project, it's important to keep your team motivated and achieving milestones on time.The bigger a project is (or the more projects you have going on at once), the more likely it is that you will run into missed deadlines and last minute changes that can have a devastating effect on morale.

Luckily, you have the power to prevent those problems before they occur. You don’t even need to overhaul your process to start seeing improvements. These tips can help you more effectively manage projects for your creative team.

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3 Strategies to Hit Your Deadline Every Time

[fa icon="calendar'] 2/27/18 5:09 PM / by Hassaan Bey

When you work on marketing and creative teams, deadlines are a pretty big deal. Having multiple projects to manage with varying levels of complexity means a lot of moving parts to keep track of. And of course, there’s probably going to be an unrelated high priority fire that needs to be put out along the way. When wading through this muck of constantly shifting priorities, it becomes easy to view due dates as suggestions rather than requirements.

Reliability is essential for maintaining your credibility as a reputable team. When it’s your job to produce solutions for your company’s problems, you have to deliver the promised outcome on time, every time. At Slope, we use this three-step strategy to conquer overwhelming projects and keep our entire marketing team on track.

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Introducing Multi-Image Review in Slope

[fa icon="calendar'] 10/25/17 7:35 AM / by Hassaan Bey posted in Product, Featured Post

We are happy to introduce Multi-Image Review to Slope tasks!

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How Design Drives Seattle Sounders FC Ticket Sales

[fa icon="calendar'] 10/4/17 10:20 AM / by Hassaan Bey

Earlier this year, we had a chance to interview some of the marketing team from the Seattle Sounders FC front office. When we asked about why they use Slope, the club’s VP of Marketing Kyle Sheldon told us about the organization’s goal of selling out their home stadium CenturyLink field. Although we were there to find out more about their Slope experience, we also wanted to know how design played a role in reaching that goal. Check out the video or transcript below to see why design is so important to this football club.

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How To Use Professional Actors In Your Next Marketing Video

[fa icon="calendar'] 4/6/17 11:00 AM / by Hassaan Bey

In our last post, I talked about how to decide if you should hire actors or use your co-workers for your next piece of video content. Let’s say that, after chewing it over you decided the video is too important (or complicated, or there are too many speaking roles), and you probably should be working with professionals to get the best performance. Now what?

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Turning Co-Workers Into Actors: How To Get The Best Performance

[fa icon="calendar'] 4/4/17 10:08 AM / by Hassaan Bey posted in Featured Post

Recently, we’ve talked about deciding if you should hire actors or use your co-workers as well as how to work with professional actors in your next marketing video. For all of you who decided not to hire actors, don’t worry! We haven’t forgotten about you. It’s time to talk about how to work with your co-workers to get their best acting performance.

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How To Decide When You Actually Need Actors For Your Video

[fa icon="calendar'] 3/30/17 3:46 PM / by Hassaan Bey

You’re putting together the next video for your business, and you need humans (real ones) to participate on camera. You already have a minimal budget, so whoever controls the purse strings assumes you will be using in-house talent to keep it a low-budget (no-budget) production. Unfortunately, your in-house talent are your maybe-not-so-talented-on-camera co-workers.

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How To Repurpose Content Using Every Medium's Unique Strengths

[fa icon="calendar'] 3/1/17 10:19 AM / by Hassaan Bey

In the age of online marketing, it seems like everyone is not only producing content, but also trying to figure out how to produce more content. Repurposing existing content is one of the most popular tactics to increase volume. Somewhere along the way, however, we seem to have conflated repurposing with copy-and-pasting.

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Why Microsoft Accelerator Uses Slope

[fa icon="calendar'] 11/22/16 11:53 AM / by Hassaan Bey

 

 

There are are a variety of global Microsoft programs developed to help entrepreneurs at different stages of their career, and Microsoft Accelerator is one of them. It is built specifically to empower startups on their journey into the enterprise market Microsoft knows so well.

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Why Title Source Uses Slope

[fa icon="calendar'] 11/15/16 10:49 AM / by Hassaan Bey

 

If you’ve heard our origin story, you know that we started out as a creative agency. After running into the same pain points over and over (managing assets, tracking progress, collecting feedback, and getting the right approvals), we built Slope to help teams streamline their content production process.

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The Right Way To Request Feedback

[fa icon="calendar'] 11/10/16 11:22 AM / by Hassaan Bey

Back when we were a creative agency, one of the video projects we worked on was for a major client releasing a global service. We shot on location, and whenever we checked in with the client we were reassured that we were doing just fine and to just follow our brand’s style (which is what attracted them in the first place). Great.

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