The marketing funnel model has become invaluable when organizing your content. The top of the funnel represents everyone that is aware of your brand. Marketers use a variety of tactics and channels to grab a potential customer’s attention. They cast their fishing lines in the water, hoping for a few nibbles. The bottom of the funnel involves the closing of a sale when a fish has been hooked and reeled in.
After you cast a line but before you catch a fish, there’s the middle of the marketing sales funnel. The middle of the funnel is where you’re trying to get the fish to bite. You entice them with different kinds of bait, jostle the rod, try different depths, and convince them that your hook is the one worth biting.