More and more companies are discovering that many of the best ideas are contrived from beyond their office doors. In fact, the number of people who regularly work-at-home (who aren’t self-employed) have increased by 140% since 2005, nearly 10 times faster than the rest of the workforce population. As a result, more creatives are enjoying the benefits from being free of conventional office spaces.
Ever since artists combined chalk, charcoal, soil, and animal fat to create a basic palette 40,000 years ago, colors have been used to create a mood and feeling. Color is used to influence how we view our surroundings and elicits a variety of emotions.
Ever since the 19th century, white papers have served as a relevant, influential form of content marketing. Other marketing strategies have come and gone, but white papers show no signs of going anywhere. Not only have they survived multiple technological revolutions, they’ve also weathered our behavioral changes in how we consume content.
In 2010, Mary Meeker, dubbed the “Queen of the Net” by Barron’s magazine, predicted that mobile would overtake fixed internet access by 2014. 3G technology had hit an “inflection point,” and Apple devices were leading the charge at a rate that was faster than desktop internet ever did.
Content ideas don’t always, if ever, fall from the sky. Everyone has a creative block at some point and need to find ways to develop new material. You could wait for your internal light bulb to turn on or have a “Eureka!” moment while out to coffee with a friend, but you can’t predict when that next moment will come.
If you’re looking for one of the best resources for content for your marketing team, you don’t have to look any further than your sales department. Marketing and sales teams achieve the best results when they work together. One of the benefits is that the marketing team will then be able to make content tailor-made for the sales team.
Every now and then an ingenious idea goes viral, and a brand is remembered for their unique thinking, inspirational sentiments, or humor. Whatever the case, these social media campaigns evoked emotions that we did not expect and left you in awe of the people who came up with them.
Content not only is an invaluable pillar of marketing, it’s also a pretty handy when it comes to the sales process – particularly when it comes to nurturing leads. As your team refines it’s lead nurturing process and masters it’s content utilization, determining what content was responsible for converting leads into customers can help you build an easily repeatable sales process. Here’s how to refine your content to bolster your lead nurture process.
If the content that marketers are producing isn’t tailor-made for their target personas, the hand-off from the marketing team to the sales team can be messy—and it often is. SiriusDecisions reveals that sales teams don’t use 60%-70% of the marketing content available to them, and sometimes that number is higher. Luckily, there’s a simple solution.
Your favorite restaurant has eggplant parmesan on the menu. It sounds delicious, but you’re not 100% sold on the idea. You ask your girlfriend of her opinion, and when the waiter walks by you ask him if it’s worth ordering. Then, you look around for other customers that have ordered it, hoping that you can see the dish before making a choice. Whether you know it or not, you’ve become an undecided lead that needs some nurture marketing, and you’re looking for content to help make your decision.
Topic clusters provide a simple, highly-effective way to nurture leads with more content. Not only is the information that clusters provide tailored to the buyer’s persona, they also give every blog, article, and any other content in your cluster an SEO boost in the process. This shows your lead that you’re not just an expert in your product’s market, but you’re the expert that’s going to make them a satisfied customer.
Whether your company is a small startup or a massive corporation, every business has a type of organizational culture. Some of them focus on flexibility and discretion, while other workplace cultures fixate on stability and control. An organization's culture can have an internal or external focus and may value integration or differentiation.
The marketing funnel model has become invaluable when organizing your content. The top of the funnel represents everyone that is aware of your brand. Marketers use a variety of tactics and channels to grab a potential customer’s attention. They cast their fishing lines in the water, hoping for a few nibbles. The bottom of the funnel involves the closing of a sale when a fish has been hooked and reeled in.
After you cast a line but before you catch a fish, there’s the middle of the marketing sales funnel. The middle of the funnel is where you’re trying to get the fish to bite. You entice them with different kinds of bait, jostle the rod, try different depths, and convince them that your hook is the one worth biting.
Let’s say you’re a real estate agent with an open house from 1-3. You’ve spent money on advertising to generate interest from prospective buyers. You have thought long and hard about how you’re going to decorate the space to make it look like a home and arrived two hours early to do so.