Personalization is the future of how businesses communicate. Don’t get me wrong, it’s here in the present - industries are getting more personalized every day, but this trend is only going to get bigger.
This winter I took a trip to Viewtopia, Vidyard’s Video Marketing Summit. Every year Vidyard brings together a unique group of people that are testing the boundaries of how video can be used for business.
There are a lot of articles about how video is great for marketing, but Viewtopia made me think about how video can be used in other departments as well. My biggest takeaway was how powerful video can be for sales. Companies like Salesforce and Marketo spoke about how their teams successfully use video to engage their customers across each stage of the funnel. Sales is all about relationships, and nothing works better than video to establish human relationships if you can’t be there in person. Here are 3 ways your sales team can use video to move customers through the buying process.
There are are a variety of global Microsoft programs developed to help entrepreneurs at different stages of their career, and Microsoft Accelerator is one of them. It is built specifically to empower startups on their journey into the enterprise market Microsoft knows so well.
The review process can be one of the most frustrating stages of a video project. Most teams end up hacking together an ineffective process using email and file sharing tools. At Slope, we want to make this process easier, and that's why we're excited to launch video annotations! Now it’s easier than ever to provide accurate feedback on videos.
If you’ve heard our origin story, you know that we started out as a creative agency. After running into the same pain points over and over (managing assets, tracking progress, collecting feedback, and getting the right approvals), we built Slope to help teams streamline their content production process.
Back when we were a creative agency, one of the video projects we worked on was for a major client releasing a global service. We shot on location, and whenever we checked in with the client we were reassured that we were doing just fine and to just follow our brand’s style (which is what attracted them in the first place). Great.
Back in the 1990s, when I was a self-employed artist, I attended a seminar geared towards helping craftspeople price their work. The tone of this workshop was that artists didn’t take to numbers very easily, and most creative types found it impossible to value and price their work correctly.
This was not altogether untrue.
Staying organized is hard. We know this pain incredibly well from our time as a creative agency. Tracking deliverables and staying organized with lots of people doing lots of work across lots of projects requires a Herculean level of attention to detail. With Stage Tracker, teams now have a top level view of all work in progress.
The review process can be one of the most frustrating stages of a creative project. Most teams end up hacking together an ineffective process using email and file sharing tools (heaven-forbid you print something, draw on it, and scan it!). At Slope, we want to make this process easier, and that's why we're excited to launch image annotations! Now it’s easier than ever to provide accurate feedback on images, designs, photos, and graphics during the review process.
This spring I took a trip to Boston (well, Cambridge to be exact) so that I could learn some of the best practices in video marketing from some of the best in the biz. Wistia hosts a terrific event every year, and I’ve been fortunate to attend twice. As I’m sure you know (if you’re reading this blog), video marketing is quickly becoming the new norm. It’s a great way for businesses to extend their personal touch when dealing with customers, and brings back human interaction in the age of digital transactions. Here are 5 things I learned at Wistiafest 2016 to boost your video marketing.