Words no creative professional wants to hear? “That’s great, but we have a few more changes…” More cycles equal higher costs, lower profits, resources tied up, delays, and a worse experience for everyone involved. As more organizations take on video and creative production as part of their overall communication and marketing strategy, those words—and the costs associated with them—are becoming all too common.
Words no creative professional wants to hear? “That’s great, but we have a...
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You’ve done the hard work of creating a video that not only shows off your business in a memorable and engaging way, but also that your audience will (hopefully) love. But before you can watch the number of views and positive feedback roll in, how will you make sure your video actually gets, you know, seen?
Your prospects receive TONS of emails every day, so how can you stand out? With video, you can connect with your prospects faster, and show you are not just a sales robot. A good first impression is important (or your email will go straight to the garbage), and putting a human behind an email address makes a big difference.
In our last post, I talked about how to decide if you should hire actors or use your co-workers for your next piece of video content. Let’s say that, after chewing it over you decided the video is too important (or complicated, or there are too many speaking roles), and you probably should be working with professionals to get the best performance. Now what?
Recently, we’ve talked about deciding if you should hire actors or use your co-workers as well as how to work with professional actors in your next marketing video. For all of you who decided not to hire actors, don’t worry! We haven’t forgotten about you. It’s time to talk about how to work with your co-workers to get their best acting performance.
You’re putting together the next video for your business, and you need humans (real ones) to participate on camera. You already have a minimal budget, so whoever controls the purse strings assumes you will be using in-house talent to keep it a low-budget (no-budget) production. Unfortunately, your in-house talent are your maybe-not-so-talented-on-camera co-workers.
In the age of online marketing, it seems like everyone is not only producing content, but also trying to figure out how to produce more content. Repurposing existing content is one of the most popular tactics to increase volume. Somewhere along the way, however, we seem to have conflated repurposing with copy-and-pasting.
Personalization is the future of how businesses communicate. Don’t get me wrong, it’s here in the present—industries are getting more personalized every day, but this trend is only going to get bigger.
This winter I took a trip to Viewtopia, Vidyard’s Video Marketing Summit. Every year Vidyard brings together a unique group of people that are testing the boundaries of how video can be used for business.
There are are a variety of global Microsoft programs developed to help entrepreneurs at different stages of their career, and Microsoft Accelerator is one of them. It is built specifically to empower startups on their journey into the enterprise market Microsoft knows so well.
The review process can be one of the most frustrating stages of a video project. Most teams end up hacking together an ineffective process using email and file sharing tools. At Slope, we want to make this process easier, and that's why we're excited to launch video annotations! Now it’s easier than ever to provide accurate feedback on videos.
If you’ve heard our origin story, you know that we started out as a creative agency. After running into the same pain points over and over (managing assets, tracking progress, collecting feedback, and getting the right approvals), we built Slope to help teams streamline their content production process.
Back when we were a creative agency, one of the video projects we worked on was for a major client releasing a global service. We shot on location, and whenever we checked in with the client we were reassured that we were doing just fine and to just follow our brand’s style (which is what attracted them in the first place). Great.
Back in the 1990s, when I was a self-employed artist, I attended a seminar geared towards helping craftspeople price their work. The tone of this workshop was that artists didn’t take to numbers very easily, and most creative types found it impossible to value and price their work correctly.
This was not altogether untrue.
Staying organized is hard. We know this pain incredibly well from our time as a creative agency. Tracking deliverables and staying organized with lots of people doing lots of work across lots of projects requires a Herculean level of attention to detail. With Stage Tracker, teams now have a top level view of all work in progress.
The review process can be one of the most frustrating stages of a creative project. Most teams end up hacking together an ineffective process using email and file sharing tools (heaven-forbid you print something, draw on it, and scan it!). At Slope, we want to make this process easier, and that's why we're excited to launch image annotations!
This spring I took a trip to Boston (well, Cambridge to be exact) so that I could learn some of the best practices in video marketing from some of the best in the biz. Wistia hosts a terrific event every year, and I’ve been fortunate to attend twice. As I’m sure you know (if you’re reading this blog), video marketing is quickly becoming the new norm.
You’ve been struck by inspiration, and are ready to lead your team down the path of creation towards a stellar piece of content. The only problem is that first you have to share your vision, and communicating creative ideas effectively is a daunting task for anyone. That’s why we use creative briefs: they lay the foundation for a piece of content and get your entire team on the same page regarding the desired outcome.
Working at a SaaS company exposed me to the implementation of agile software development, and at Slope we’ve begun using agile marketing strategies.
Earlier this year, we went to the 4A’s (American Association of Advertising Agencies) Transform Conference to learn from leaders in technology, advertising, and media, about the future of marketing. There were some lively debates, and incredible group of panelists from both agencies and brands.