Historically, companies would turn to agencies and other external sources to execute a marketing strategy. With the help of technology, however, new avenues of how we deliver creative work have emerged and the tradition of always entrusting creative projects to agencies is quickly becoming less common.
When the year is winding down, it’s a great time to look back at the strategies that were able to move the needle throughout 2019. It’s maybe even a better time to start planning for how to push that needle further in the coming months.
The HR team at your company has a lot on their plate and plays an important role in helping a business grow better and smarter. From choosing the right employees and setting realistic wages, to saving a company on costs through the development of internal training programs, the human resources department can easily make or break a growing business. After all, the people of a business are what drives growth and profitability.
As 2018 comes to an end, it’s time to take a look back at the trends that gained momentum in the content marketing world. While some trends quietly fizzled out, content marketers found greater success with the trends that kept the needs and wants of the content consumer at heart.
If you have ever worked in a sales enablement capacity, you know that your content will either be embraced, repurposed, or ignored. “Depending on which study you consult, the amount of content marketing that goes unused can be as high as 60 or 70 percent.” Christine uses your slides every client meeting, Michael extracted a stat to share in an email, and Avery doesn’t understand why you wasted your time on this deck.
Slope is excited to work with Adobe to announce an integration with Adobe XD CC.
We are happy to introduce Batch Actions to Slope tasks!
The drive from stakeholders for more content in less time puts creative managers in a tough space that presents multiple challenges. Thriving businesses are run on the inspired content that creative departments produce; however, individuals outside of the creative department oftentimes don’t fully grasp all the effort it takes to build these creative masterpieces.
Managing a creative team requires incorporating data-driven goals into a process that naturally has a loose structure. Despite the difficulties that arise when implementing creative operations practices while managing a creative team, doing so helps streamline the production of content.
Slope is excited to work with Adobe to announce an integration with Adobe XD CC.
Marketers and creatives must effectively work alongside one another to produce content for a company. However, creative teams often have a different perspective and a unique process that may be foreign to a marketing team or another potential collaborative group - and while creative teams and their processes may not always mesh well with your own team’s efforts, simply implementing a few changes can make a difference in boosting your creative team’s result.
While in the past the majority of companies entrusted the creative end of content production to external agencies, this business tradition is slowly becoming less and less common. There’s been a recent move towards internalizing these projects by placing them into the hands of an in-house creative team.
Technology has allowed teams to embrace innovation and push past the limitations of collaborating in a traditional working environment. However, just because technology makes collaboration a more streamlined and easy process, it doesn’t guarantee employees will be excited to produce their best work every day.
We are excited to announce Project Timelines in Slope! Now it's easier than ever to map out plans, keep an eye on key deadlines, and track work through multiple stages.
Slope's organizational structure is so flexible to match whatever way your business organizes its creative work. That being said, any software tool can be daunting when it’s new and empty. So we talked to some of our most successful customers (making sure to represent a variety of different industry verticals) to find out how they structure their organization. From our findings, we saw 7 different ways companies were organizing their work in Slope.
Businesses are increasingly turning to internal creative teams for their content needs. As this happens, these internal creatives are finding themselves making less one-off projects like they would at an agency and more consistent work meant to boost broader goals.
Last time we talked about the 5 skills every creative manager needs, we covered Communication, Empathy, Diplomacy, Reading the Team, and Organization. If you’re going to manage a team of creative people, these are 5 skills that you certainly should have. However, they are not the only skills that you’ll want. Creative managers need a wide range of skills and attributes to get the most out of their team, and ensure their employees are happy. If you already have the first 5 down, here are 5 more that you can add to your toolbox.
Creatives who work together need to be close, but not like friends and family close. I’m talking creative team close. Creatives use skills that they’re deeply passionate about, typically so much so they couldn’t imagine working in a non creative position. When the stakes are that high, it's that much more important to think of the team you work with as a creative community, and not just people in your department.
Starting any new job is a nerve-racking experience. You’re in a new place, meeting new people, learning new tasks and how to use new systems. This process is tough no matter what kind of job you’re starting, but it can be especially difficult for creative hires.
Creative teams are expected to work together, openly sharing ideas and criticisms. This is hard to do when you’re in a room full of people you just met and you aren’t sure how the office operates yet. For some hires, you may be able to get by with a quick tour, and then set them to work at their desk. This isn’t the case when on-boarding creative hires, however, and you need to adjust your approach accordingly.
As a creative manager, you carry a responsibility to continually motivate your team. An employee’s level of engagement is directly tied to their motivation to be productive and generate their best work. Your job is to empower each person to take responsibility for doing a great job and offer challenging opportunities that help them grow.
Treating employees well, advocating for their work-life balance and giving them space to think creatively contributes to a deeper sense of enthusiasm for coming to work each day. When you encourage these seven activities in your workplace, you will notice that your creative team is continually motivated to achieve amazing things!
Welcome to The Roundup, a weekly series in which Hassaan, Slope's Creative Manager, and myself, CEO & Co-Founder, discuss news from across the marketing and creative industry. This week we are talking about how social networks are changing both the way we shop and the way B2B marketers engage with their audience.
In the rapidly evolving landscape of virtual work environments, it is becoming common for creative teams to live across town or even thousands of miles apart. Nearly 70 percent of managers at Fortune 100 companies report leading hybrid teams that work in-house, off-site, in the field or at satellite offices.
Despite rarely (if ever) interacting face-to-face, it is possible for disparate teams to thrive when they have the right collaboration tools and project management skills in place. Follow these five tips to effectively lead high-performance creative teams, help them understand how to work together remotely and know what to expect from each other.
At Slope, you hear “every company is a media company” a lot. I mean, a lot. Even though at this point it’s beyond cliché, and elicits groans and eyerolls all over the office, it’s a mantra we believe in and one that is reflected in our product. That’s why Slope’s organizational structure is so flexible: to match whatever way your business organizes its creative work.
That being said, any software tool can be daunting when it’s new and empty, especially if it the tool you’re using wasn’t originally intended for creative work. So we talked to some of our most successful customers to find out how they structure their creative work. From our findings, we saw 7 different ways companies were organizing their work.
Personalization is the future of how businesses communicate. Don’t get me wrong, it’s here in the present—industries are getting more personalized every day, but this trend is only going to get bigger.
Creative teams are often measured two ways: whether or not they hit deadlines and if goals are reached. That includes internal project goals in addition to campaign and performance goals. Both equate to project completion – but is project completion the only metric that matters?