The HR team at your company has a lot on their plate and plays an important role in helping a business grow better and smarter. From choosing the right employees and setting realistic wages, to saving a company on costs through the development of internal training programs, the human resources department can easily make or break a growing business. After all, the people of a business are what drives growth and profitability.
As 2018 comes to an end, it’s time to take a look back at the trends that gained momentum in the content marketing world. While some trends quietly fizzled out, content marketers found greater success with the trends that kept the needs and wants of the content consumer at heart.
More and more companies are discovering that many of the best ideas are contrived from beyond their office doors. In fact, the number of people who regularly work-at-home (who aren’t self-employed) have increased by 140% since 2005, nearly 10 times faster than the rest of the workforce population. As a result, more creatives are enjoying the benefits from being free of conventional office spaces.
If you have ever worked in a sales enablement capacity, you know that your content will either be embraced, repurposed, or ignored. “Depending on which study you consult, the amount of content marketing that goes unused can be as high as 60 or 70 percent.” Christine uses your slides every client meeting, Michael extracted a stat to share in an email, and Avery doesn’t understand why you wasted your time on this deck.
We are just a few short weeks away from saying goodbye to 2018 and welcoming in a new year. Where did the time go?
The end of the year brings with it holidays and fun activities with your family but it’s also time for reflection. While individuals have the ability to change at any time it seems that a new year tends to offer a unique opportunity to start anew, to have a fresh plate.
In season 10 of Survivor, the game started with two tribes of 9. Team Koror worked together well and Team Ulong did not, despite some of the most physical and more intelligent players being on the team Ulong. By the time the two tribes merged, Koror remained intact, while Ulong only had one member left.
Ever since artists combined chalk, charcoal, soil, and animal fat to create a basic palette 40,000 years ago, colors have been used to create a mood and feeling. Color is used to influence how we view our surroundings and elicits a variety of emotions.
Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, Pinterest: 7 Social Networks that REALLY matter in 2018. But that’s not all. There’s also Medium, Quora, Podcasts, and Email. If you are a business trying to obtain the valuable attention of your customers you need to think of yourself as a media company that produces the content they care about in the places they go.
Ever since the 19th century, white papers have served as a relevant, influential form of content marketing. Other marketing strategies have come and gone, but white papers show no signs of going anywhere. Not only have they survived multiple technological revolutions, they’ve also weathered our behavioral changes in how we consume content.
Success is rarely coincidental. The companies that enjoy large ROIs are usually the companies that have developed well thought out strategies for every stage and every process. They have toiled over the designs of their products, can tell you a hundred reasons why their product is superior to that of their competitors, and know buyer personas as well as they know their best friends.
In 2010, Mary Meeker, dubbed the “Queen of the Net” by Barron’s magazine, predicted that mobile would overtake fixed internet access by 2014. 3G technology had hit an “inflection point,” and Apple devices were leading the charge at a rate that was faster than desktop internet ever did.
Strong brands outperform weak ones, and one of the most important aspects of a strong brand is consistency. People trust consistent brands up to 30% more, and establishing a consistent brand where there previously wasn’t one can boost revenue by upwards of 23%.
Most companies are still adjusting to marketing in the digital age. While 86% of marketers used content marketing in 2017, only 18% of marketers rate their organization’s content marketing approach as “much more successful” compared to the year before.
Content ideas don’t always, if ever, fall from the sky. Everyone has a creative block at some point and need to find ways to develop new material. You could wait for your internal light bulb to turn on or have a “Eureka!” moment while out to coffee with a friend, but you can’t predict when that next moment will come.
Slope is excited to work with Adobe to announce an integration with Adobe XD CC.
If you’re looking for one of the best resources for content for your marketing team, you don’t have to look any further than your sales department. Marketing and sales teams achieve the best results when they work together. One of the benefits is that the marketing team will then be able to make content tailor-made for the sales team.
Good poker players know how to play their cards, but great poker players master how to play their opponents. They gather intel about the people they’re in a pot with and study how they act and react to various outcomes. They then use this information to determine the probabilities that their cards are better, or if they can make their opponent fold by having them think they are. The more you learn about your competitor, the better chance you have of being three steps ahead and gaining a competitive edge.
Every now and then an ingenious idea goes viral, and a brand is remembered for their unique thinking, inspirational sentiments, or humor. Whatever the case, these social media campaigns evoked emotions that we did not expect and left you in awe of the people who came up with them.
Content not only is an invaluable pillar of marketing, it’s also a pretty handy when it comes to the sales process – particularly when it comes to nurturing leads. As your team refines it’s lead nurturing process and masters it’s content utilization, determining what content was responsible for converting leads into customers can help you build an easily repeatable sales process. Here’s how to refine your content to bolster your lead nurture process.
While working remotely has its benefits, it can make keeping your team on task more difficult. Flexible schedules, varying time zones, and the inability to physically see your team work on the tasks at hand can lead to miscommunications, rushed work, and missed deadlines. We’ve covered ways to boost your productivity while working remotely. In this sister post, we will discuss 6 ways to keep your remote team on task:
We are happy to introduce Batch Actions to Slope tasks!
If the content that marketers are producing isn’t tailor-made for their target personas, the hand-off from the marketing team to the sales team can be messy—and it often is. SiriusDecisions reveals that sales teams don’t use 60%-70% of the marketing content available to them, and sometimes that number is higher. Luckily, there’s a simple solution.
Your favorite restaurant has eggplant parmesan on the menu. It sounds delicious, but you’re not 100% sold on the idea. You ask your girlfriend of her opinion, and when the waiter walks by you ask him if it’s worth ordering. Then, you look around for other customers that have ordered it, hoping that you can see the dish before making a choice. Whether you know it or not, you’ve become an undecided lead that needs some nurture marketing, and you’re looking for content to help make your decision.
Companies both small and big have access to the world’s most influential marketing tool: the internet. The web helps level the playing field, giving advantages to companies who know how to use it. A small business with a tiny marketing budget but a smart and well targeted campaign can outshine its much wealthier competitor.
Topic clusters provide a simple, highly-effective way to nurture leads with more content. Not only is the information that clusters provide tailored to the buyer’s persona, they also give every blog, article, and any other content in your cluster an SEO boost in the process. This shows your lead that you’re not just an expert in your product’s market, but you’re the expert that’s going to make them a satisfied customer.