A Conversation with Nicole Lee, Production Manager at Pinterest

[fa icon="calendar'] 2/13/18 4:38 PM / by Brian Bosché posted in Featured Post

Welcome to our interview series, Creativity Drives Business, where successful marketing and creative leaders share industry insights, how they got to where they are today, and explore the future role of creativity in business.

Nicole Lee, Production Manager at Pinterest, discusses how she has combined her creative operations is a unique field within the creative world.

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Creativity Drives Business: A Conversation with John Weaver, Creative Director at the Seattle Seahawks

[fa icon="calendar'] 2/1/18 3:53 PM / by Brian Bosché posted in Featured Post

Welcome to our interview series, Creativity Drives Business, where successful marketing and creative leaders share industry insights, how they got to where they are today, and explore the future role of creativity in business.

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Why Video Is Essential to Your Content Strategy

[fa icon="calendar'] 11/10/17 10:23 AM / by Lena Kelly

Businesses in every industry have flocked to the idea that the best way to make a sale is by providing consumers with worthwhile content (blog posts, infographics, e-books, etc).

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Introducing Multi-Image Review in Slope

[fa icon="calendar'] 10/25/17 7:35 AM / by Hassaan Bey posted in Product, Featured Post

We are happy to introduce Multi-Image Review to Slope tasks!

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How to Create Work Requests in Slope

[fa icon="calendar'] 10/24/17 4:37 PM / by Sara Hubbard

Work requests are a common challenge for many creative teams. This post discusses how your team can use project templates to accept work requests in Slope and explores two ways to organize them.

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How Design Drives Seattle Sounders FC Ticket Sales

[fa icon="calendar'] 10/4/17 10:20 AM / by Hassaan Bey

Earlier this year, we had a chance to interview some of the marketing team from the Seattle Sounders FC front office. When we asked about why they use Slope, the club’s VP of Marketing Kyle Sheldon told us about the organization’s goal of selling out their home stadium CenturyLink field. Although we were there to find out more about their Slope experience, we also wanted to know how design played a role in reaching that goal. Check out the video or transcript below to see why design is so important to this football club.

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Introducing Attachments in Slope

[fa icon="calendar'] 9/26/17 9:44 AM / by Brian Bosché posted in Product, Featured Post

We have good news–you can now attach files to projects and tasks in Slope!

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Introducing @mentions in Slope

[fa icon="calendar'] 8/30/17 8:05 AM / by Brian Bosché posted in Product, Featured Post

You can now use @mentions in Slope to send a notification and grab the attention of a team member.

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Introducing Search in Slope

[fa icon="calendar'] 8/10/17 9:44 AM / by Brian Bosché posted in Product, Featured Post

Now you can easily search collections, projects, and tasks in Slope.

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July Product Release: Project Templates

[fa icon="calendar'] 7/26/17 7:56 AM / by Brian Bosché posted in Product, Featured Post

We are happy to announce project templates in Slope to help your team create standard project plans and common workflows.


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June Product Release: PDF Annotations, Project Builder, and Notification Roundups

[fa icon="calendar'] 6/20/17 4:26 PM / by Kyle Gostinger

This month we've released some great new features that we're really excited to tell you about. As always if there's something you think would help make Slope the perfect tool for you we're always open for suggestions! Without further ado let's get into the good stuff!

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Introducing Slope: The Easiest Way To Manage Your Creative Work

[fa icon="calendar'] 5/17/17 3:14 PM / by Brian Bosché posted in Featured Post, Announcement

Words no creative professional wants to hear? “That’s great, but we have a few more changes…” More cycles equal higher costs, lower profits, resources tied up, delays, and a worse experience for everyone involved. As more organizations take on video and creative production as part of their overall communication and marketing strategy, those words—and the costs associated with them—are becoming all too common.

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6 Creative Ways to Distribute Your Video Content

[fa icon="calendar'] 5/4/17 11:23 AM / by Jordan Wellin posted in Featured Post

You’ve done the hard work of creating a video that not only shows off your business in a memorable and engaging way, but also that your audience will (hopefully) love. But before you can watch the number of views and positive feedback roll in, how will you make sure your video actually gets, you know, seen?

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4 Tips to Remember When You Use Video in Sales Emails

[fa icon="calendar'] 4/11/17 1:37 PM / by Brian Bosché

In today's digital world, your prospects receive TONS of emails every day. How can you break through the clutter? With video.

Video is an engaging and powerful medium that humanizes you (you're not a sales robot!) and lets you connect with prospects faster. In fact, Vidyard reports that open-to-reply rates increase 8x when a video is included in an email.

With that in mind, this post outlines four things to keep in mind that will make a big difference when using video in emails.

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How To Use Professional Actors In Your Next Marketing Video

[fa icon="calendar'] 4/6/17 11:00 AM / by Hassaan Bey

In our last post, I talked about how to decide if you should hire actors or use your co-workers for your next piece of video content. Let’s say that, after chewing it over you decided the video is too important (or complicated, or there are too many speaking roles), and you probably should be working with professionals to get the best performance. Now what?

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Turning Co-Workers Into Actors: How To Get The Best Performance

[fa icon="calendar'] 4/4/17 10:08 AM / by Hassaan Bey posted in Featured Post

Recently, we’ve talked about deciding if you should hire actors or use your co-workers as well as how to work with professional actors in your next marketing video. For all of you who decided not to hire actors, don’t worry! We haven’t forgotten about you. It’s time to talk about how to work with your co-workers to get their best acting performance.

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How To Decide When You Actually Need Actors For Your Video

[fa icon="calendar'] 3/30/17 3:46 PM / by Hassaan Bey

You’re putting together the next video for your business, and you need humans (real ones) to participate on camera. You already have a minimal budget, so whoever controls the purse strings assumes you will be using in-house talent to keep it a low-budget (no-budget) production. Unfortunately, your in-house talent are your maybe-not-so-talented-on-camera co-workers.

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How To Repurpose Content Using Every Medium's Unique Strengths

[fa icon="calendar'] 3/1/17 10:19 AM / by Hassaan Bey

In the age of online marketing, it seems like everyone is not only producing content, but also trying to figure out how to produce more content. Repurposing existing content is one of the most popular tactics to increase volume. Somewhere along the way, however, we seem to have conflated repurposing with copy-and-pasting.

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How To Use Video In Unexpected Ways To Grow Your Business

[fa icon="calendar'] 1/20/17 11:28 AM / by Hassaan Bey

Personalization is the future of how businesses communicate. Don’t get me wrong, it’s here in the present—industries are getting more personalized every day, but this trend is only going to get bigger.

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3 Ways Your Sales Team Can Use Video To Move Customers Down The Funnel

[fa icon="calendar'] 12/20/16 10:38 AM / by Brian Bosché posted in Featured Post

This winter I took a trip to Viewtopia, Vidyard’s Video Marketing Summit. Every year Vidyard brings together a unique group of people that are testing the boundaries of how video can be used for business.

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Why Microsoft Accelerator Uses Slope

[fa icon="calendar'] 11/22/16 11:53 AM / by Hassaan Bey

 

 

There are are a variety of global Microsoft programs developed to help entrepreneurs at different stages of their career, and Microsoft Accelerator is one of them. It is built specifically to empower startups on their journey into the enterprise market Microsoft knows so well.

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Introducing Video Annotations In Slope

[fa icon="calendar'] 11/16/16 12:54 PM / by Brian Bosché posted in Product

The review process can be one of the most frustrating stages of a video project. Most teams end up hacking together an ineffective process using email and file sharing tools. At Slope, we want to make this process easier, and that's why we're excited to launch video annotations! Now it’s easier than ever to provide accurate feedback on videos.

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Why Title Source Uses Slope

[fa icon="calendar'] 11/15/16 10:49 AM / by Hassaan Bey

 

If you’ve heard our origin story, you know that we started out as a creative agency. After running into the same pain points over and over (managing assets, tracking progress, collecting feedback, and getting the right approvals), we built Slope to help teams streamline their content production process.

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The Right Way To Request Feedback

[fa icon="calendar'] 11/10/16 11:22 AM / by Hassaan Bey

Back when we were a creative agency, one of the video projects we worked on was for a major client releasing a global service. We shot on location, and whenever we checked in with the client we were reassured that we were doing just fine and to just follow our brand’s style (which is what attracted them in the first place). Great.

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How To Prove The Worth Of Your In-House Creative Team

[fa icon="calendar'] 11/8/16 10:35 AM / by Rebecca Yaffe

Back in the 1990s, when I was a self-employed artist, I attended a seminar geared towards helping craftspeople price their work. The tone of this workshop was that artists didn’t take to numbers very easily, and most creative types found it impossible to value and price their work correctly.

This was not altogether untrue.

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